Digital Roofing Company was looking for a creative way to advertise for the 4th of July. One of the owners, a Navy veteran, decided to don patriot-themed stripper gear for the company’s newest ad. It shows co-owner Zach Blenkinsopp shooting an AR-15 rifle, setting off fireworks and drinking whiskey – all the patriotic 4th of July bullshit that causes drunk people to lose fingers and such. Yeee Haaaww!
Apparently, if you buy one of their roofs, you get an AR-15 once it’s finished – because ‘Murica!! This is part of the spiel,
I’m not here to talk to you about roofing…I’m here to talk to you about AR-15 rifles. If you sign up for a new roof with Digital Roofing Innovations, you are going to get you a free AR-15 rifle after we complete the roof… Donald Trump says, ‘Make America Great Again.’ I say, ‘Make America Gun Again.’
The Alabama-based company wanted their ad to go viral because they didn’t have a large marketing budget. They wanted to appeal to their customer base, so they thought of the AR-15 bait – the 2nd Amendment is only second to The Bible when it comes to many Alabama residents.
It isn’t illegal – roof purchasers would receive vouchers for the guns and then go through the very same routine that every other gun buyer goes through. Blenkinsopp is unapologetic for the message this sends to viewers. He stated,
You get to choose what you believe in and if people don’t like it then we don’t care, we’re going to continue to do our business and take care of our customers.
I never realized so many people who need new roofs also need semi-automatic rifles. If you’re in the market in an AR-15 to protect your new roof, these are your guys. Please watch the video in horror like we did.